Joni Atkinson

Privacy and Cookie Policy

Privacy and Cookie Policy Last Updated: July 2026 This privacy policy sets out how Bridge Help Ltd ("We" or "Us" or "Our"), as the owner of bridgehelp.co.uk ("Our Site"), uses and protects any information that you supply to us when you use this website. We believe you should feel informed when it comes to us handling your personal data. Therefore, this policy explains:

1. What information we collect when you're using Our Site
2. Why we collect that information
3. How we use that information
4. How we may share that information
5. How we keep your data protected
6. What choices and options you have to control your information
7. How we use cookies on Our Site

We're committed to respecting the privacy of all visitors and users of Our Site and are dedicated to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement. Please read the following policy carefully to understand our practices regarding your personal information before using this website. By using our website, you are accepting and consenting to these practices. For the purpose of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable data protection legislation, the data controller is Bridge Help Ltd. About Us

1. Our Site is owned and operated by Bridge Help Limited, incorporated and registered in England and Wales with company number 11066746, whose registered address is Unit 2 Old Brick Works Lane, Chesterfield, England S41 7JD.
2. Our contact details are: enquiries@bridgehelp.co.uk / Phone number: 0345 548 6828
3. Our Data Protection Officer is Sam Wood and they can be contacted by email at enquiries@bridgehelp.co.uk, by telephone on 0345 548 6828, or by post at: FAO Sam Wood, Bridge Help, Unit 2, Old Brick Works Lane, Chesterfield, England S41 7JD.

Types of Data Collected

1. Among the types of Personal Data that Our Site collects, by itself or through third parties, there are: Cookies, Usage Data, first name, last name, phone number, company name, and email address.
2. Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the data collection.
3. Personal Data may be freely provided by the User, or, in the case of Usage Data, collected automatically when using Our Site.
4. Unless specified otherwise, all Data requested by Our Site is mandatory and failure to provide this Data may make it impossible for Our Site to provide its services. In cases where Our Site specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.
5. Users who are uncertain about which Personal Data is mandatory are welcome to contact us.

Any use of Cookies—or of other tracking tools—by Our Site or by Bridge Help's third-party services serves the purpose of providing the Service required by the User, in addition to any other purposes described in this document. Users are responsible for any third-party Personal Data obtained, published, or shared through Our Site and confirm that they have the third party's consent to provide the Data to Bridge Help. Mode and Place of Processing the Data Methods of Processing Bridge Help takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data. The Data processing is carried out using computers and/or IT-enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to Bridge Help, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of Our Site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by Bridge Help. The updated list of these parties may be requested from Bridge Help at any time. Legal Basis of Processing Bridge Help may process Personal Data relating to Users if one of the following applies:

1. Users have given their consent for one or more specific purposes.
2. Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof.
3. Processing is necessary for compliance with a legal obligation to which Bridge Help is subject.
4. Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in Bridge Help.
5. Processing is necessary for the purposes of the legitimate interests pursued by Bridge Help or by a third party.

In any case, Bridge Help will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. Place

1. The Data is processed at Bridge Help's operating offices and in any other places where the parties involved in the processing are located.
2. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.
3. Users are also entitled to learn about the legal basis of Data transfers to a country outside the United Kingdom or to any international organisation governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by Bridge Help to safeguard their Data.
4. If any such transfer takes place, Users can find out more by checking the relevant sections of this document or enquire with Bridge Help using the information provided in the contact section.

Retention Time Personal Data shall be processed and stored for as long as required by the purpose for which it was collected. Therefore:

1. Personal Data collected for purposes related to the performance of a contract between Bridge Help and the User shall be retained until such contract has been fully performed.
2. Personal Data collected for the purposes of Bridge Help's legitimate interests shall be retained as long as needed to fulfil such purposes. Users may find specific information regarding the legitimate interests pursued by Bridge Help within the relevant sections of this document or by contacting Bridge Help.
3. Bridge Help may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, Bridge Help may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.
4. Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after expiration of the retention period.

The Purposes of Processing

1. The Data concerning the User is collected to allow Bridge Help to provide its Services, as well as for the following purposes: Analytics and Contacting the User.
2. Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed Information on the Processing of Personal Data Personal Data is collected for the following purposes and using the following services: Analytics The services contained in this section enable Bridge Help to monitor and analyse web traffic and can be used to keep track of User behaviour. Google Analytics 4 (Google LLC): Google Analytics 4 is a web analysis service provided by Google LLC ("Google"). Google utilises the Data collected to track and examine the use of Our Site, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualise and personalise the ads of its own advertising network.

• Personal Data collected: Cookies and Usage Data
• Place of processing: United States
• policies.google.com – tools.google.com

Where applicable, transfers to the United States are conducted in compliance with the EU-U.S. Data Privacy Framework. Contact Form (Our Site) By filling in the contact form with their Data, the User authorises Our Site to use these details to reply to requests for information, quotes, or any other kind of request as indicated by the form's header.

• Personal Data collected: company name, email address, first name, last name, and phone number
• Retention period: We will hold the data for no longer than 12 months

Credit Searches To assess your application, we may share your personal information, including your name, address, date of birth, contact details, employment and financial information, with Credit Reference Agencies, lenders, finance providers, fraud prevention agencies and identity verification services. These organisations may also provide us with information about your credit history, financial commitments and identity. We process this information to assess your eligibility for finance, verify your identity, prevent fraud, comply with legal and regulatory obligations, and manage our relationships with lenders. Our lawful bases for processing are taking steps at your request before entering into a contract, complying with legal obligations and pursuing our legitimate interests. If your application proceeds, your information may be retained by the relevant lender, Credit Reference Agency or fraud prevention agency in accordance with their own privacy policies and legal obligations. The Rights of Users Users may exercise certain rights regarding their Data processed by Bridge Help. In particular, Users have the right to do the following:

1. Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
2. Object to processing of their Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent.
3. Access their Data. Users have the right to learn if Data is being processed by Bridge Help, obtain disclosure regarding certain aspects of the processing, and obtain a copy of the Data undergoing processing.
4. Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
5. Restrict the processing of their Data. Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, Bridge Help will not process their Data for any purpose other than storing it.
6. Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from Bridge Help.
7. Receive their Data and have it transferred to another controller. Users have the right to receive their Data in a structured, commonly used, and machine-readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User's consent, on a contract which the User is part of, or on pre-contractual obligations thereof.
8. Lodge a complaint. Users have the right to bring a claim before the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. Contact details: ico.org.uk / Helpline: 0303 123 1113.

Details About the Right to Object to Processing Where Personal Data is processed for a public interest, in the exercise of an official authority vested in Bridge Help, or for the purposes of the legitimate interests pursued by Bridge Help, Users may object to such processing by providing a ground related to their particular situation to justify the objection. Users must know that, however, should their Personal Data be processed for direct marketing purposes, they can object to that processing at any time without providing any justification. To learn whether Bridge Help is processing Personal Data for direct marketing purposes, Users may refer to the relevant sections of this document. How to Exercise These Rights Any requests to exercise User rights can be directed to Bridge Help through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by Bridge Help as early as possible and always within one month. Additional Information About Data Collection and Processing Legal Action The User's Personal Data may be used for legal purposes by Bridge Help in Court or in the stages leading to possible legal action arising from improper use of Our Site or the related Services. The User declares to be aware that Bridge Help may be required to reveal personal data upon request of public authorities. Additional Information About User's Personal Data In addition to the information contained in this privacy policy, Our Site may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request. System Logs and Maintenance For operation and maintenance purposes, Our Site and any third-party services may collect files that record interaction with Our Site (system logs) and use other Personal Data (such as the IP Address) for this purpose. Information Not Contained in This Policy More details concerning the collection or processing of Personal Data may be requested from Bridge Help at any time. Please see the contact information at the beginning of this document. Cookie Usage Our Site uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, we are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur if you continue using Our Site after being presented with a cookie consent notice. If you do not agree to Our Cookie Policy, please stop using Our Site immediately. Definitions and Meanings

1. "Cookie" means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.
2. "Cookie Law" means the relevant parts of the Privacy and Electronic Communications Regulations 2003 (as amended), the UK GDPR, and the Data Protection Act 2018.
3. "Personal Data" means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data.

How Our Site Uses Cookies Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data are protected and always respected. By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. Third-party Cookies are used on Our Site for website analytics and advertising services. All Cookies used by and on Our Site are used in accordance with current Cookie Law. Cookies on Our Site are not permanent and will expire as indicated in the table below. We may use some or all of the following types of Cookies:

1. Strictly Necessary Cookies – Essential to the operation of Our Site, supporting functions such as logging in and payment transactions.
2. Analytics Cookies – Enable us to gather information about how you use Our Site, helping Us to improve Our Site and your experience of it.
3. Functionality Cookies – Enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences.
4. Targeting Cookies – Help us understand when and how often you visit Our Site and which parts of it you have used. This information helps us make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.
5. Third-Party Cookies – Placed by third parties that provide services to Us and/or to you. Third-party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us.
6. Persistent Cookies – Remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
7. Session Cookies – Temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser.

Cookies Our Site Uses Our Site uses analytics services provided by Google Analytics 4 and other similar companies as implemented from time to time. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies; however, whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you. First-Party Cookies

Cookie	Description	Expiry Lifetime
_ga	Google Analytics cookie used to distinguish users on our website	2 years
_ga_[container-id]	Google Analytics 4 cookie used to persist session state	2 years
_gid	Google Analytics cookie used to distinguish users on our website	24 hours
_gat_gtag	Google Analytics cookie used to throttle request rate	1 minute
_gclid	Stored when you click through from a Google Ad to track enquiry source	90 days
_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency	90 days
cookieconsent_status	Functional cookie to remember your consent to install cookies on your browser	1 year

Third-Party Cookies The following third-party Cookies may be placed on your computer or device:

Provider

Description

Google (Analytics, AdWords, DoubleClick)

Through using Our Site Google will install several cookies on your browser. These cookies will be a mixture of unique IDs for identification purposes and cookies set to remember your preferences across Google products. In all cases, this cookie information is likely to be used to optimise adverts you see around the internet and will allow Us to target you with adverts after you leave our website. We also use Google Analytics to optimise user journeys through our website and to run performance reporting on how users behave on our website.

 Third party privacy policy https://policies.google.com/technologies/types Consent and Control Before Cookies are placed on your computer or device, you will be shown a cookie consent banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Us to provide the best possible experience and service to you. You may withdraw your consent at any time by adjusting your cookie preferences through the cookie settings link on Our Site or by clearing your browser cookies. In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device. The links below provide instructions on how to control Cookies in some mainstream browsers:

• support.google.com
• support.google.com
• support.microsoft.com
• support.apple.com
• support.apple.com
• support.mozilla.org

Changes to This Policy Bridge Help reserves the right to make changes to this Policy at any time by giving notice to its Users on this page and possibly within Our Site and/or—as far as technically and legally feasible—sending a notice to Users via any contact information available to Bridge Help. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top. Any such changes will become binding on you on your first use of Our Site after the changes have been made. Should the changes affect processing activities performed based on the User's consent, Bridge Help shall collect new consent from the User, where required. In the event of any conflict between the current version of this Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise. Further Information If you would like to know more about how we handle your data or about how we use Cookies on our website, please contact us at enquiries@bridgehelp.co.uk, by telephone on 0345 548 6828, or by post at Unit 2, Old Brick Works Lane, Chesterfield, England S41 7JD.